The Way of Living 24 (TWOL24) is a curated platform, showcasing global independent brands within one collective. Objective being to slow down the trend-sensitive consumption and support young and innovative talent in fashion, photography and lifestyle.

I was asked to help rebrand TWOL24 and create ways to curate the platform, giving the site a more personal and user-centered feel. Therefore I explored the experiences of buying clothes and art in small expensive boutiques versus today’s online shopping behavior.

Inspired by self curated platforms like Pinterest, I focused on giving the audience different ways to tell TWOL24 what they would like to see more of.

By using their online favorites, buying history and behavior on the site, TWOL24 is able to create a personal landings page that changes every time you visit.

 Deliverables for this project were research documents, styleguides, web/online magazine templates and a clickable prototype.